In just six weeks, music identification app Shazam experienced a 752% return on investment (ROI) with its Salesforce Einstein Analytics deployment. According to a study by Nucleus Research, the deployment provides an average annual benefit of $246,896 due to increased productivity and time saved. Salesforce Einstein Delivers 752% ROI for Shazam
Before the Einstein implementation, Shazam relied on spreadsheets for internal reporting and managing sales to advertisers. This meant the organization lacked a single source of truth, with siloed data from various geographies scattered across multiple spreadsheets. Additionally, its analytics team faced a continuous backlog of time-consuming requests for reports from executives and sales teams.
Following the deployment, Shazam’s sales team was able to run reports on their own to quickly find the insights they need in regards to pipeline, customer segmentation and price optimization. In addition, Shazam’s chief revenue officer is able to get a daily pulse on where the company stands, what opportunities are open and closed and where teams should be focusing their efforts.
Shazam’s business users now have a self-service dashboard to surface actionable insights on their own, and analysts can now spend more time performing analysis on the data and trends instead of manually pulling and compiling it for weekly reports. In addition, analysts now have 15% of their time back – time that was previously spent cleaning data.
Shazam is one of the most popular apps of all time, it helps people discover, interact with, and share audio, video, printed or augmented reality content. The app has been downloaded over one billion times, in over 190 countries, and users Shazam over 20 million times each day.
Margaret Kelly, Marketing Assistant based at K2 Partnering Solutions HQ in London.