In light of the COVID-19 pandemic SAP has taken the decision to hold its annual flagship event, SAPPHIRE NOW, as a virtual experience from Monday 15th June.

SAPPHIRE NOW Reimagined consists of three separate branches, Unplugged, Vision and Converge. Attendees will experience the same benefits they would normally gain at SAPPHIRE NOW, including conversations with thought leaders, key insights from SAP’s CEO, networking opportunities and even a performance from Sting!


The Unplugged element of SAPPHIRE NOW Reimagined consists of short, weekly videos. They feature industry experts, athletes, innovators and more. The speakers will hold conversations focussing on managing and adapting to challenging times amidst the COVID-19 pandemic. Discussions will take place covering issues that range from the future of the workplace, how leaders can engage their teams and advice on personal development.


Replacing SAPPHIRE NOW’s usual keynote session, an hour-long virtual event will be taking place on 15th June. SAP’s CEO, Christian Klein, will be leading the session.

Christian, members of the SAP’s Executive Board and some special guests will be discussing their vision for the company, their future as they adapt to challenging times, and leadership. This is a great opportunity to hear more about some inspiring customer success stories and innovations that are currently in development for SAP.

Register to join the session!


This new experience is designed to keep business owners and professionals stay connected. Starting on 15th June, SAPPHIRE NOW Converge will feature live, on-demand content from SAP.

This series will last for the next 12 months. Attendees can connect with a range of influential figures, ranging from SAP executives to industry experts and thought leaders. With this initiative, SAP is on a mission to create a thriving, professional online network to keep professionals connected with SAP’s customers, partners, and experts.


With SAPPHIRE NOW Reimagined’s digital programme, professionals and business owners will be able to reap the advantages of the insights and networking opportunities they would normally experience at a normal SAPPHIRE NOW event. All from the comfort of their own home!

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