11,000 people descended upon ExCeL London for the annual Salesforce World Tour on 23 May. Among them was a group of K2 team members, representing K2 Partnering Solutions, K2 University and Madison Kay. Their aim was to showcase how K2 helps consultants and clients alike in using, upskilling in and working with the world’s #1 CRM, Salesforce. With such a large number of people in attendance, the team was set for a busy day of displaying what K2 has to offer as a trusted partner of Salesforce.
The portion of the enormous ExCeL building housing the Salesforce World Tour was bedecked in their Trailhead theme, with plants and trees, as well as projections of leaves and bark over the walls. Also in attendance, of course, were the infamous trailhead characters Astro, Einstein, Codey, Appy and Cloudy.
The Main Keynote was a ‘Celebration of Trailblazers’ hosted by Paul Smith, Salesforce’s Executive Vice President and UK General Manager. It started with a bang with X-Factor star, Fleur East, performing a collection of her hits. The biggest announcement in this session by Smith was a new $125 million Salesforce Ventures fund to invest in European cloud-based technology startups. This follows an earlier $100 million investment commitment in Europe from 2015.
2019 marked Salesforce’s 20th birthday, which meant that Smith focussed upon Salesforce’s evolution as a company and ecosystem, as well as their place within the Fourth Industrial Revolution. There were also special guest speakers and success stories demonstrating how Salesforce’s innovations have benefitted its customers, using Supermum, Pink (the London based shirtmakers) and Barclays as prize examples.
The Celebration of Trailblazers Keynote showcased how Salesforce has developed over the years and continues to evolve and adapt to modern business requirements. Firstly, Smith showed the audience how the company is not only strengthening financially but using this revenue to give back to its customers, employees and the environment.
In the Financial Year of 2011, Salesforce made $1.78 billion, compared to this year when it is on track to hit $13.28 billion. In 2019 alone it has been named Best Workplace in the UK by Great Place to Work, winner of People Magazine’s Companies that Care and one of Barron’s Most Sustainable Companies. Smith also discussed Salesforce’s culture of engaging all stakeholders with its core values – Trust, Customer Success, Innovation and Equality.
Regarding Salesforce’s economy, Smith demonstrated how it intends to continue to grow and give back by creating millions of jobs for millions of Trailblazers. The organisation predicts that by 2022, it will have created 3.3 million new jobs, have 200K new certified Salesforce consultants and a GDP impact of $859 billion.
Elsewhere at ExCeL, the K2 team’s booth could be found in the exhibition room alongside dozens of fellow sponsors. There were talks and workshops relevant to a wide range of industries, roles and products. The topics ranged from useful advice for businesses about how Salesforce’s services can help them run more efficiently and productively, to tips for developers, administrators and marketing teams, as well as inspiring stories for career success.
The day ended with a Fireside Chat between Paul Smith and David Walliams, British comedian, television personality and children’s author. Walliams was awarded an OBE for his services to charity and the arts in 2017. In the interview with Smith, he discussed the importance of empowering children’s literacy in the UK, and up-skilling the workforce of the future in the 4th Industrial Revolution.
The K2 team members displayed great dedication in making their attendance of the Salesforce World Tour successful. Participating as a gold sponsor, they got the opportunity to meet important contacts, gain invaluable insights and find out about the latest initiatives in the world of Salesforce. Their passion throughout the event was a great indicator of how proud K2 is to be a partner of the world’s #1 CRM.