Salesforce has announced that it is to acquire the location-based software company, MapAnything. MapAnything’s location technology allows companies to align field activities with their business goals. The software was natively built on the Salesforce platform so integrates smoothly with existing Salesforce solutions within an organisation.

Following the acquisition, Salesforce stands to boost its existing Sales Cloud and Service Cloud’s capabilities by providing brands with the ability to understand where the best locations to send field representatives are along with, real-time tracking and analytics and data to further refine their strategies.

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