Salesforce Personalization (Interaction Studio / MCP) SME

Duration: 3–4+ months, ongoing / part-time

Location: Remote – US, LATAM, or Offshore

We are looking for an experienced Salesforce Personalization SME to support a Salesforce consulting team focused on MarTech initiatives. This is a part-time consulting role focused on providing hands-on expertise, technical guidance, and quality oversight for an active Salesforce Personalization engagement.

Key Responsibilities:

Serve as the SME for Salesforce Personalization, formerly Interaction Studio / Marketing Cloud Personalization (MCP).

Provide hands-on guidance around Personalization configuration, implementation, and development.

Review and QA existing work, identifying gaps and recommending improvements/best practices.

Help define technical requirements, approach, and level of effort for upcoming Personalization work.

Partner with existing developers and consultants to troubleshoot issues and push delivery forward.

Provide advisory support and knowledge transfer to the broader team.

Ideal Background:

Strong hands-on experience with Salesforce Personalization / Interaction Studio / MCP.

Experience implementing Personalization within enterprise MarTech environments.

Ability to operate as an independent SME/consultant, reviewing work as well as providing hands-on support.

Strong understanding of personalization use cases, integrations, data feeds, campaigns/experiences, and implementation best practices.

Salesforce consulting or SI experience strongly preferred.