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Banking and financial services
This European insurance firm, one of the largest in the world, operates in more than 50 countries and serves over 90 million clients. Facing a decline in online applications in a key APAC market, the company partnered with K2 to leverage Salesforce Marketing Cloud for insurance. The engagement focused on enhancing digital engagement, improving conversion rates, and strengthening the client’s competitive position.
The company experienced a drop-off at all stages of the online application process for insurance policies in a key APAC market. More customers were visiting its application page without advancing beyond that point.
Additionally, there was a rise in individuals initiating the application but failing to finish, or completing the registration without purchasing the policy.
We applied our consulting expertise in Salesforce Marketing Cloud to help the client re-engage potential customers who had shown interest in their products by browsing or initiating a quote. Our solution also nurtured online applications to move them through the sales conversion funnel.
Higher quote completion: K2’s abandoned-quote recovery process increased the quote completion rate by 2.5%.
Stronger conversion: Our lead nurturing strategies drove a 3% increase in online conversions.
Revenue growth: K2’s enhancements to the online quote process generated a 50% revenue uplift.
Greater competitiveness: Optimized policy procedures strengthened the client’s market position.
Enhanced customer experience: A smoother application process improved brand perception.
Strategic insights: Customer behavior analysis provided valuable data for future marketing strategies.
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