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Manufacturing
A leading European automotive brand, known for its engineering excellence and premium vehicles, partnered with K2 to transform its digital marketing operations across APAC. The engagement focused on boosting regional marketing performance through strategic Salesforce consultancy and platform optimization.
The client needed to sustain commercial success while expanding in the highly competitive APAC automotive sector. To achieve this, it had to improve digital marketing capabilities. This meant moving away from fragmented campaign execution and adopting a unified, data-driven approach.
The company also required a trusted partner to guide its regional and local teams. The goal was to modernize platforms, enable personalization at scale, and embed best practices. As a result, the client aimed to deliver stronger campaigns across diverse APAC markets.
K2 delivered a consultative engagement designed to elevate the client’s APAC marketing performance.
We applied deep Salesforce expertise to standardize and optimize Marketing Cloud across 17 markets. This step improved both consistency and efficiency. In addition, our consultants worked closely with regional and local teams to align strategies and strengthen campaign execution. We enhanced always-on and batch campaigns, while also scaling personalization through Salesforce Interaction Studio and Adobe Target.
The engagement included ongoing strategic advisory. This support helped the client adopt new innovations, improve continuously, and scale marketing operations in line with regional growth goals.
Greater engagement: Advanced personalization strategies drove more relevant customer experiences, with over 200 tailored use cases deployed across key markets.
Operational consistency: Standardized Marketing Cloud practices across 17 APAC markets ensured consistent, scalable, and compliant campaign execution.
Platform optimization: The successful migration from Adobe Target to Salesforce Interaction Studio enabled more agile, insight-driven marketing.
Strategic enablement: Continued advisory support empowered marketing teams to enhance over 100 in-flight campaigns, accelerating innovation and time to market.
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