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Manufacturing
A leading automotive lubricants brand partnered with K2 to boost customer engagement during a major holiday sales period. Together, we launched a tailored SMS marketing campaign through Salesforce Marketing Cloud to reconnect with existing customers, attract new buyers, and drive participation in a seasonal promotion.
The client sought to capitalize on heightened consumer spending during the holiday period by introducing a festive marketing campaign. The goal was to re-engage dormant customers, promote a special offer, and expand market reach.
While the client already used Salesforce Marketing Cloud, they lacked the resources to design, test, and deploy a time-sensitive campaign effectively. They needed a partner who could execute rapidly while ensuring message accuracy, compliance, and measurable results—without disrupting ongoing marketing operations.
K2 designed and delivered a targeted SMS automation campaign using Salesforce Marketing Cloud’s Journey Builder.
Our team developed concise, high-impact SMS content, built data extensions based on customer segmentation, and conducted end-to-end testing to ensure flawless delivery. We also provided off-site project management throughout the process, coordinating all tasks and approvals to maintain momentum.
Post-launch, K2 compiled comprehensive delivery and performance reports, enabling the client to assess engagement and plan future outreach with data-backed insights.
Rapid delivery: Campaign successfully launched within two weeks.
Increased engagement: Reconnected with past customers and reached new audiences during the high-traffic holiday period.
Extended partnership: Success led to a year-long marketing automation support engagement, including Pardot implementation, user role setup, email domain authentication, and website tracking.
Ongoing enablement: The client now benefits from enhanced platform capabilities and improved readiness for future campaigns.
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