Facial recognition is no longer the far-fetched, futuristic concept that sits beyond the reach of the masses; today, it’s commonplace enough to grace the unlock screens of many a smartphone, automatically tag our friends in uploaded pics on social media, and even used in gaming.
We live in an age where the only real limits are our imaginations – but for business, the possibilities are endless.
How would you feel about having the technical tools to be able to tell how satisfied your staff are, or how engaged your customers are? Because facial recognition is now suitably advanced enough to help you fathom it out. A person’s emotions, expressions, and even personality can be analysed in one fell swoop – and whether the thought unsettles or excites you, the technology is here to stay.
Facial recognition software is prevalent in some companies as part of the interview process, analysing candidates facial expressions – giving a reading and insight into the seriousness, personality traits, attitude, integrity and passion of applicants. But would you trust it? As with human error, technology is never without its complications.
But it’s not in hiring alone that facial recognition is making waves. Many smartphones use this functionality as an authentication factor whereby details of the users face is detected and captured to unlock the device. There are also instances where facial recognition is being used in hospitality to reduce check in times and improve operational efficiencies, as well as in many airports.. There are also big plans to make Tokyo 2020 the first Olympic Games to utilise the software for added security. According to BBC Sport:
“The system, not aimed at fans, will focus on more than 300,000 athletes, Games staff, volunteers and the media. Integrated chips in identity cards will be used to verify those entering more than 40 locations.”
The impact on security – from accessing workplaces to stadiums to countries – is set to be vast. But whether its used to clock employee attendance (for health and safety), recognising repeat shoppers in retail (and tailoring enticing offers to suit), or tightening the security around you, it’s clear that a whole new world of possibilities is opening up before today’s businesses.