Each month we recognise a K2 consultant who has received outstanding client feedback on their recent project.
This month the K2 Consultant of the Month is Jennifer, a Pardot Consultant. Read our interview with her below.
Tell us a bit about yourself, for example, which technologies do you specialise in? How long you have been working as a consultant? Where you are based?
I have about fifteen years’ experience with Salesforce and over a decade of experience with marketing automation, including both Pardot and Eloqua. I’ve spent many years as a consultant and working directly for organizations. I’m based out of New Hampshire and I’ve worked across a variety of industries and different sized organizations, as well as with both domestic and international businesses.
Tell us a little about your most recent K2 project. What was being implemented, what were the technical challenges, how were they overcome etc?
Most recently, I worked on a couple of new Pardot implementations. Both projects were part of a larger initiative within the client’s site to implement Salesforce, B2B eCommerce as well as Pardot. In addition to the implementation, I also provided thought leadership to the clients around best practices, recommended KPIs and ideas to get them started with thinking about customer journeys.
The biggest challenges we faced involved the software vendor over-selling/over setting expectations with the client on the existing capabilities of the software. We had to integrate with order data coming from B2B eCommerce to send transactional emails. Pardot wasn’t fully capable of handling this in an automated manner so we had to get creative until Salesforce could release more scalable functionality.
What do you enjoy most about your job?
I love the flexibility that it provides me both from a job site perspective and from a project focus perspective. Being able to regularly rotate between working from my home office and a client site helps me maintain the work-life balance that I need. Also, I love how my projects vary. One project could be a software implementation while the next project could be analyzing an exist install and providing them direction to optimize their business. They each present new and unique challenges.
Which technical development do you think will have the biggest impact on your field or the wider world of IT over the next couple of years?
I think we’re going to continue to see improvements in the role technology plays within personalization and privacy in the age of GDPR and the upcoming CCPA. Consumers have an increasing expectation of personalized experiences when they interact with your brand but they are also growing more and more distrustful of how companies manage their sensitive data. As data privacy regulations continue to spread, technology will continue to need to support those initiatives.
What advice would you give to someone who is starting out as a freelance IT consultant?
Make sure you understand the latest trends in the industry. Have a number of different trusted sources to make sure you’re well-informed to be able to provide the insight and value that your clients need, whether that’s the latest regulations such as GDPR and CCPA or strategies such as ABM within marketing. Also, relationships are critical to the success of all of your projects. Bring a positive mindset and a positive attitude to every day and always try to give people the benefit of the doubt.
– Jennifer Quarry, Pardot Consultant