Writing on Forbes.com last week, big data guru Bernard Marr shared some fascinating insights and predictions about big data and analytics. We’ve highlighted some our favourite facts from the article below.

  • More data has been created in the past two years than in the entire previous history of the human race.” – The volume of data being captured is growing exponentially and this is will continue with the predicted growth of the Internet of Things.

  • “At the moment less than 0.5% of all data is ever analysed and used, just imagine the potential here.” – The biggest big data challenge  is not how to capture it but  how best to analyze and gain value from it.

  • “We are seeing a massive growth in video and photo data, where every minute up to 300 hours of video are uploaded to YouTube alone.” – Is infrastructure capacity going to keep pace with the growth in rich media and the demands it will make on bandwidth?

  • “By 2020, at least a third of all data will pass through the cloud.” – The irrepressible move to the cloud shows no sign of slowing down.

  • “Estimates suggest that by better integrating big data, healthcare could save as much as $300 billion a year — that’s equal to reducing costs by $1000 a year for every man, woman, and child.” – Big data could go some way to counteracting the problem aging populations pose for healthcare.

  • “For a typical Fortune 1000 company, just a 10% increase in data accessibility will result in more than $65 million additional net income.” – Smart companies are investing in big data now!

To view the whole list of ‘20 Facts About Data Everyone Should Know’ head on over to the original article.


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 Claire Walker, Global Digital Content Manager at K2 Partnering Solutions.



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